About Cherub Email

The Problem

You're busy running a business. You don't have time to become an email marketing expert, figure out which holidays matter for your industry, decide when to send, or write clever copy.

Other email platforms give you a dashboard with 47 features and say "good luck." They make money regardless if you send emails or not. (Better for them if you don't.) They don't care if those emails actually work for you.

What you actually need is someone paying attention — someone who knows your business, watches the calendar, and tells you when it's time to reach out.

Our Approach

Cherub Email is built to be your marketing partner, not just another tool.

We learn about your business from your website and your connected POS system (Square or Clover — required). We see what products are actually selling right now. We watch the calendar for events that matter to your industry. When Valentine's Day is coming up and you're a florist, or Small Business Saturday approaches and you run a boutique, we'll let you know and have an email or text ready for you.

You just review it, approve it, and send. We handle the thinking. And when it's done, we track promo code redemptions through your POS to show you actual revenue — real dollars, not vanity metrics. That's how we price: we only make money when your campaign makes money.

Honest Marketing

Most email marketing tools push you toward manipulation — fake urgency, ALL CAPS subject lines, countdown timers that reset, psychological tricks designed to pressure people into buying.

We don't believe in that. We write straightforward emails that respect your customers. No "LAST CHANCE!!!" when it's not actually the last chance. No manufactured scarcity. No dark patterns.

A quality product should be able to stand on its own. Your business doesn't need deceptive tactics to succeed — it needs to reach the right people with honest messages at the right time.

Who This Is For

Cherub Email is built for small businesses — brick-and-mortar businesses like restaurants, salons, boutiques, gyms, florists, jewelers, spas, and local service providers who:

• Don't have time to think about marketing
• Want someone else to figure out what to send and when
• Just want to approve things, not create them from scratch
• Would like to know if their emails and texts actually made them money

If you're running a massive e-commerce operation with complex automation flows, this probably isn't for you. We're built for busy owners who'd rather focus on their actual business.

The Business Model

We use outcome-based pricing, not subscriptions. You pay 5% of the revenue your campaign generates, with a floor and a cap: email campaigns cost $5 to $50, and email + SMS campaigns cost $25 to $75. SMS activation is a one-time $49 fee — we handle the carrier registration.

This aligns our incentives with yours completely: we only make money when your campaign makes money. If your Valentine's Day promo brings in $600 through tracked promo codes, you pay $30. If it doesn't generate revenue, you pay the minimum. We're not trying to lock you into a subscription you forget about or upsell you on features you don't need.

This is why POS connection (Square or Clover) is required — it's how we track the actual revenue your campaigns generate.

The Founder

I'm Bryan Anaya. I've spent 19 years in enterprise email — starting at Microsoft on the Exchange team in 2007, then building systems that send 20 million emails a month for large clients.

Here's what I noticed: everyone builds for enterprise marketing teams with budgets and dedicated staff. Small business owners get handed the same complicated software and told to figure it out.

I watched my brother struggle with this at his coffee shop. He knows email marketing matters. He just doesn't have time to become a marketing expert — he's busy making great coffee. He shouldn't need a marketing degree to send the same quality emails that big companies send.

So I built Cherub Email. It does the thinking so you don't have to. It writes honest copy that respects your customers. And it only charges you when you actually send something.

The Company

Cherub Email is a product of Cherub Solutions, a small software company based in Texas.

We're not backed by venture capital. We don't have a growth-at-all-costs mandate. We just want to build useful software, charge a fair price, and treat people with respect.

If you have questions, feedback, or just want to say hi — I'd love to hear from you.