Is Klaviyo good for brick-and-mortar businesses?

Klaviyo is built for e-commerce with features like abandoned cart recovery and Shopify integration. For brick-and-mortar businesses with physical registers, Cherub Email is a better fit with Square and Clover POS integration.

What is a good Klaviyo alternative for restaurants and salons?

Cherub Email is designed for brick-and-mortar businesses like restaurants, salons, boutiques, and cafes. Unlike Klaviyo's e-commerce focus, Cherub integrates with Square and Clover POS systems and handles content creation for you.

How does Cherub Email compare to Klaviyo for small businesses?

Klaviyo offers powerful automation for online stores but requires significant setup. Cherub is simpler: we suggest campaigns, draft content, and you approve. Klaviyo costs ~$45/month; Cherub charges 5% of tracked revenue ($5-75 per campaign).

Cherub Email vs Klaviyo

Klaviyo is for e-commerce.
You have a storefront.

Klaviyo is an incredibly powerful platform — for online stores with shopping carts. If you run a brick-and-mortar business, you need something built for how you actually work.

Try Cherub Email →

Different businesses, different needs

E-commerce (Klaviyo)

• Abandoned cart recovery
• Product recommendations
• Browse abandonment flows
• Post-purchase sequences
• Complex segmentation
• Shopify/WooCommerce integration

Brick & Mortar (Cherub)

• Holiday reminders
• Event promotions
• Seasonal campaigns
• Review requests
• Done-for-you email + SMS
• Square/Clover POS integration

Klaviyo assumes you have website traffic, shopping carts, and online orders.
Cherub assumes you have customers walking in the door.

How we compare

	Klaviyo	Cherub Email
Built for	E-commerce stores	Brick-and-mortar businesses
Abandoned cart?	Yes (core feature)	No cart to abandon
POS Integration	Limited	Square & Clover native
Content creation	You build flows	We draft for you
Pricing	~$45/month	5% of revenue ($5-$75)
SMS marketing	Yes (e-commerce flows)	Yes (done-for-you)
Learning curve	Significant	Approve or don't

When Klaviyo makes sense

If you're running a Shopify store doing $500K+ in online sales, Klaviyo is probably worth the investment. It's genuinely powerful for e-commerce automation.

Klaviyo is ideal for:

✓ E-commerce stores with significant online revenue
✓ Businesses that need complex automation flows
✓ Teams with dedicated marketing resources
✓ Companies doing heavy product-based marketing

Cherub is ideal for:

✓ Restaurants, salons, boutiques, gyms, florists
✓ Business owners who are also the marketers
✓ Anyone who wants simple email + SMS campaigns
✓ People who'd rather approve than create

Built for Your Register

Square & Clover integration, not Shopify

We integrate with the POS systems brick-and-mortar businesses actually use. See real revenue from promo code redemptions — money that hit your register, not an online shopping cart.

Square

Clover

Pricing

We only win when you win

Outcome-based pricing tied to what your campaigns actually earn.

$5 – $50

per campaign

Minimum $5

Revenue share 5%

Maximum $50

Example

Promo earns $400 → you pay $20

Email + SMS

$25 – $75

per campaign

Minimum $25

Revenue share 5%

Maximum $75

SMS Activation

One-time $49 to unlock. We handle carrier registration.

Get Started →

Requires Square or Clover connection

Not running e-commerce? Neither are we.

Cherub is built for businesses with doors and registers, not shopping carts. Simple, done-for-you email and SMS marketing.